Once your show is up and running, there are things to do! Commercials need to be sold, clients need to be billed, the show has to be produced and distributed, and you have to get paid. How does it all get done?
The answer is, you systematize it. You want all the important things to happen automatically without lots of time or effort on your part. You want a system to handle the sale of commercials in your show, billing, production and distribution of your show to stations, and more. This gives you the freedom to do a great show and to build more revenue streams! (Of course, if your show is heard on an established Internet Radio Network, many of these services will be taken care of by the network itself.)
Syndicated radio shows have details that must be taken care of for ongoing success and profits. At the beginning, you may wish to handle all of the production, sales, affiliate relations, and other details involved in your show. This is not only most affordable, but it’’s fun to build a show from the ground up. Plus, it lets you learn first hand how syndicated radio works. You can do it with a little advice from others in the business.
If you”re like most syndicators, eventually you”ll find that your time could be better spent on other things. For example, if your show is a recorded feature, you might want to edit and upload, or copy and mail the shows by yourself. But after a while, as your list of stations grows, these tasks will become routine. At that point, you”re better off letting someone else do it, and using your time for more productive things.
If you”re smart, you will eventually systematize all routine matters of your show. Systems should take care of selling commercials, client billing, commercial affidavits, and of course, weekly or monthly payment to you. Systems can handle the production and duplication of your show, and delivery to stations. Set up a system for ongoing marketing of your show, and for signing up new affiliates. This frees you to create more cash streams.
Once your show is underway, you”ll want to ”expand your empire” with an array of projects. Examples include writing a book, selling products, creating a catalog, doing paid speaking, writing magazine columns, making television appearances, selling a newsletter, starting a tape-of- the-month club, hosting seminars, being a product spokesperson, and so on. (If you already do a few of these, be sure to tie them into your show.) Every new project will take time to set up properly. Once each is in place, you want to systematize it, so your time and effort can turn to the next project.
Your rewards for following this strategy can be remarkable, adding up into multiple, steady streams of passive income. Your income multiplies repeatedly, thanks to the growing cash flow from your related ventures. And all the ventures can in turn build your syndicated show, through the synergy that results when individual parts add up to a greater whole. You”ve probably seen this same strategy used by superstar performers in other fields, such as in sports, the media, and entertainment. With a successful syndicated show, you follow the same rewarding path. We describe this strategy in our Audio Seminars.
If you”ve followed the Six Steps to Successful Syndication, congratulations! You now know just how rewarding it can be to have your own syndicated radio show. With a nationwide audience of radio listeners, your message can reach millions. Your show can provide valuable information, entertainment and resources to your listeners, while providing you with revenue and a platform on which to build a wide array of ventures. We know this formula works, because we have used it successfully ourselves. It’’s the same strategy we encourage our clients to follow. We hope you will use these Six Steps to Syndication Success to launch and build your own syndicated radio show.
May you achieve much success in the enjoyable, exciting, and rewarding world of radio syndication!
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